As the Holiday season approaches and the New Year just around the corner it's likely that your health and wellness has been (and will be) in the back of your mind more frequently. Now, most of theses thoughts tend to gravitate around diet and excercise, but what about other health concerns? And what about the rest of the year? As information and technology continue to help change the healthcare landscape we can't help but notice more people take a more proactive approach to their health.
As information and technology can immensely provide better outcomes and healthier lifestyles, it can also create a deluge of information that can send your average consumer down a path of contradiction and discovery. As GenZ starts to mature, we are noticing that they are using available information to help change their perception on traditional concepts. Take exercise for instance. Watch late night TV and you will inevitably notice plenty of weight loss commercials promoting the latest diet supplement or exercise trend. They are targeting a reactive audience. "You got your body in an un-healthy state, let us help you reverse that".
Thinking of your overall health and wellness in a preventative manner requires a shit in perception. Younger generations are now looking at how to use exercise to treat other ailments like stress and illness. Taking this even further with the help of technology, consumers can now take more traditional health related testing in their own hands, like lab tests. Even though they will likely still need to consult a physician to fully understand results, they can get a brief in-depth overview of their own internal body metrics without leaving the house.